Can a Daydream Inspire Website Promotion Ideas?

Daydreams are known to produce a lot of innovative ideas because usually people day dream about impossible or far fetched things. Innovation typically crops up from such ideas. There are numerous web site promotion techniques and ideas doing the rounds among web site owners. Most of these ideas at an overall level have been tried and tested. But there is still a lot of scope for innovative ideas when you dig down into further details while implementing them.

Let us see how day dreaming can inspire web promotion ideas. The main thing to do to your web site to increase traffic is to implement search engine optimization in it. For this the site has to be made keyword intensive. Keywords or keyword phrases are typical phrases that are used for searching by net users. Your day dreaming can pitch in here – to determine all the numerous kinds of people in different situations who might need your products and/ or services. Based on this, you might be able to hit upon keywords that have a high likelihood of being used during searches. Next comes submitting your site to different web directories. Now you can day dream and get inspired about which directories to choose to submit your site. When you submit to the most relevant sites, of course you will attract more traffic. Next how can you make your site more user-friendly to retain user interest as well as to attract repeat visits? You can day dream and be inspired to revamp your website with more pictures, images and audio. You could get better ideas on content and the look & feel of the site too.

Writing articles about subjects that are closely related or allied with your line of business is another web promotion idea where day dreaming can really inspire. It can help to whip up some articles that are not just interesting but informative and sensible as well. Such inspired articles could actually trigger reader interest to a great extent and get instant popularity for your site. The same can be said to be true for blogging too. Blog posts that are relevant and innovative will give rise to many responses which could set off a chain reaction making the whole discussion lively and getting maximum visibility for your site. Now there are web promotion methods that are done offline – like advertising in media, conducting interesting events, putting up banners in crowded places etc. Daydreaming and getting inspiring ideas for these can go a long way in making them really effective. Advertisements can be placed in TV as well as newspapers and magazines. The ads should be eye catching and plant your web site name into the beholder’s mind. Conducting events and sponsoring them also need high levels of creativity. The events should be unique and interesting to the participants. But at the end of the day the motive is to get your web site noticed and remembered. Banners done creatively can also create instant interest in your web site.

MLM Opportunity Seekers and Network Marketers – Solving the Internet Marketing Puzzle

Let’s face it. Whether you’re an MLM opportunity seeker or evaluating MLM, looking for an MLM to call home, or you’re a network marketer trying to improve your business, life can be hard. Business can be harder…the MLM industry is no different. If you enter into it casually you will not make it…period. If you enter into it seriously, with the unquenchable desire to succeed, then you have a chance to succeed. Even then, it’s not guaranteed. Most businesses fail in their first year. Within 2-3 years after that, most of those businesses will be gone. Only a fraction will remain. So, who in their right mind would even want to start down that path that’s strewn with so many dead bodies. I’ll tell you why…It’s the American Dream…it’s the desire of many to control their own destiny, to call their life their own, to have the pride that comes from owning one’s own business…

Ok, ok, ok., you say, “I get it.”

What now? What do I do to get started? How do I do this thing called network marketing? How do I raise the level of my MLM business?

Have you considered the internet? Of course you have. You’re reading this writing. Aside from that, the internet is a basic component to any business. What self-respecting operation doesn’t have a website this day and age? Or a blog? Do you know how many people get on the internet every day? (try 1.4 billion!) Do you get the suspicion that there may be a market for your MLM business or room for one you’d like to start?

That’s great…but how do I get to them, you ask?

“The internet is so huge, I have no idea where to begin with any kind of marketing”…

“It’s like this giant jigsaw puzzle and the pieces are everywhere”…

I, too, asked that question several months ago as I was beginning the process of integrating the internet into my primary MLM business. I looked at the size of the internet (1.4 billion people? Wow!) and I said to myself where do I start? Well, to be honest, I just started typing in search requests in my browser. Eventually, after a few months, I began to get a feel for what was real and what wasn’t. Training and structure is what I wanted and what I needed (sound familiar?)

Then…

I found what I was looking for…

I found the blueprint for putting the pieces together of this thing called internet marketing…I found a place that brought structure to my marketing efforts. Now I have a firm idea of how I am going to attack the internet. I actually have a marketing plan.

I have learned that I can market on the internet on any size budget…in some respects with no budget at all using the many free resources of the internet. You’re experiencing one right now with every word you read–article marketing…

With what I have found, I am building an internet presence which will allow me to use other marketing tools obtained from this place to advance my business. Tools such as video marketing, pay per click, blogging, social media marketing, free classifieds marketing, forum marketing, all based upon a concept known as “Attraction Marketing.” Pretty cool, eh?

Education is Power!

“The people perish for lack of knowledge.” I have found something else at this site–training. This site has collected some of the finest training and education tools I have found on the internet. I have soaked up the training in the marketing areas I want to focus on, training given by some of the best in the business!

Do you want to be a leader? Do you want to learn to be an expert in internet marketing. Do you want to position yourself for the best possible success? Are you willing to trade the time to learn and implement? Are you willing to go where I went to solve the internet marketing puzzle?

Yes?

Then go to where I went to get the finest training by some of the most successful people in the industry…for a very reasonable fee plus a discount to start.

There.

It put the puzzle pieces of internet network marketing together for me. It can do the same for you, too!

10 Best Home Based Business Success Tools – #2 – A Fantastic Sponsor Or Business Coach

This is the second in a series of articles and videos that I have put together to give you a comprehensive overview of the 10 best home based business success tools. These are the most important things you will need to succeed in any home based business. Here is the list at a glance:No. 1 – A Great Marketing System
No. 2 – A Fantastic Sponsor or Business Coach
No. 3 – A Millionaire Mindset
No. 4 – A Big Dream That Fuels Your Engine
No. 5 – A Strong Desire to Succeed
No. 6 – A Powerful Belief in Your Own Ability
No. 7 – A Stubborn Determination to Keep Going
No. 8 – A Continuing Education
No. 9 – A Purpose Beyond The Money
No. 10 – A Product You Can Connect With PersonallyIn this article we focus on the importance of having A FANTASTIC SPONSOR OR BUSINESS COACH. Let me start with a question: at what point did you realize that you weren’t going to make a million dollars in your first month with the ‘easy system’ you purchased? We’ve all heard the saying that money doesn’t grow on trees. This is especially true for home based businesses. Most of us begin our online business enterprises with big plans and ambitious goals only to realize very quickly that marketing on the internet is like visiting another planet. There is so much to learn that you can be overwhelmed to the point of paralysis. 
 
Many companies have training modules that are designed to guide you through the process of setting up and running a website, choosing from the various marketing strategies, following up with leads, etc. Where a lot of them fall short though, is in the details. I can’t tell you how many companies I bought into that immediately starting telling me to join a list builder and send out ezines, or upload videos to YouTube and write a blog, and then concluded with a big you-can-do-it statement.My reaction was always the same: What’s a ‘list builder’; a who-zine? I didn’t own a video camera, and I thought a blog was something my cat had coughed up. When you’re new to all this, where do you even begin? Many people at this point will give up, because it is so overwhelming.
 
But I say take heart! It’s a matter of finding a mentor, a guide who will take you by the hand and set your feet upon the path to success. Making number two on my list of 10 best home based business success tools is having a fantastic sponsor or business coach; someone on the sidelines cheering you on, answering your questions, guiding you to resources for training that can cut your learning curve in half and keep you pushing forward through every roadblock. Find yourself a mentor who will be available, one who will offer constructive criticism, will help you set goals and formalize a plan to help you achieve them. This can make the difference between spinning your wheels and exploding your sales beyond your wildest expectations.
 
If you’re still looking for a company to partner with, your due diligence should include interviewing your potential sponsor in-depth. If your sponsor is not 100% motivated to help you succeed with a plan in place for doing so, try to find another one. If you can’t find one in the company you are considering, then start looking for a different company, because chances are that company doesn’t put a huge emphasis on coaching.
 
If you are already partnered up with a company you like, but your sponsor isn’t readily available to you for help and guidance, don’t worry. There are plenty of independent business coaches out there who specialize in teaching you how to build your customer base, attract leads, drive traffic to your website. Research them thoroughly because they are NOT all alike. Start with one concept that you want to master, like blogging, or article marketing, or even setting up a website homepage; find a coach or mentor who offers services in that skill set, then avail yourself of any free material they offer first. If you find that these resources offer good content, something you can actually use, then it might be worth it to purchase their educational product or service.
 
A fantastic sponsor or business coach will put you miles ahead of your competition. And here’s a little gold nugget in your search for the right one: any mentor worth his salt will focus first on getting your mind wrapped around success. They will introduce you to number three of my 10 best home based business success tools, which I’ll cover in detail in my next article in the series: No 3 – A Millionaire Mindset.

Tax Advantages Of A Home Based Business

One of the most important, yet overlooked, advantages of having your own home based business is the tax advantages it affords you. IRS guidelines allow you to deduct business expenses from the revenue you generate BOTH from your new home based business AND you’re the other income you generate.Most business do not generate a net profit in their first few years. In other words, by the time the business owner pays for his office rent, start-up costs, inventory, samples, utilities, payroll, transportation expenses, inventory, insurance, etc. there is no money left over for profit. This is normal in a start-up business. The idea of course is that as the business grows it will generate a profit for the owners. But in the beginning it’s all expense and not much– if any — profit. The IRS recognizes this fact, and therefore allows the business to deduct these normal expenses from their revenue before any such revenue is considered taxable.The same rules apply to network marketing business. The best part is that many of items that the government recognizes as legitimate business expenses for your new home based business are things that you are currently spending anyway – but without getting any tax deductions. Part of you automobile expenses, a portion of your home that you use to operate your home based business, part of your utilities, “samples” of products or services that are sold by your network marketing business but that are consumed by you and your family are just a few examples of legitimate tax deductions the government allows you to take if you operate a network marketing company in which you “intend” to eventually make a profit. In the meantime, while your expenses exceed the amount of revenue you are generating from your new home based business, the tax deductions can be deducted from your regular W-2 income from your full time job.So start a network marketing business – and start paying less taxes to the government for everything else that you do. Always consult a tax professional for the details of what is legal and what may be stretching the law too far. But don’t overlook the considerable advantages every home based business owner is entitled to. This is how people make rapid cash. They get to keep more of their money from the IRS.

Home Based Business Tax Benefits

Home Based Business tax saving strategies should be one of your primary business goals for a successful business. Working from home has many advantages and disadvantages but one primary benefit you can derive from your home based business is your tax saving benefits. If you have a home business, you need to be fully aware that you will have a variety of tax deductions that you can claim as benefits to help offset your business expenses.Tax Benefits for home based business sole proprietors:Before starting up a business, it is important to determine the most advantageous setup for your business by consulting a tax accountant or an attorney. Some of the benefits of establishing a business as a sole proprietorship are as follows.Easier tax returns to file: Tax returns can be filed easier for a sole proprietorship because, generally, you don’t need to provide lengthy and complicated forms. Normally, you only need to fill out a short one or two page IRS form. Generally, these forms are simple enough that you can complete them yourself.Free from mandatory audit: Filing your own taxes can you a lot of money if you don’t need to pay for an external audit or to hire an Accountant or Tax Consultant to file your taxes.Dissolution of business: A Sole proprietorship may not have tax implications if you wish to dissolve your business if you don’t have a lot of business assets that you have accumulated.You can personally manage your expenses and therefore, your deductions: As a business owner, you can determine your expenses and better manage your cash flow and payroll expenses. You can manage your finances and make expense adjustments that will benefit you through your tax write offs.Healthcare for you as a business principal and your employees is a deductable expense. Normally, most Proprietors don’t realize that healthcare is a tax deduction and therefore fail to take advantage of this valuable benefit. You will need to check with your Accountant or Tax Consultant to find out the limitations on these deductions.You will need to fully understand that no matter what type of business structure you form, you will need to report your income, profit and loses and other financial information on tax returns. An advantage with your home based business is that your business income counts towards your personal income and any loses that your business incurs may also be deductible to reduce your personal taxes as well.Deductions and Claims:Additional possible deductions for your Home Based Business include your business portion of your home expenses. To find out how much you can claim you need to calculate the amount of space you are using for your business. Suppose you are using 10% of your space for work, you can claim 10% of your heating expenses for the days for deduction. This results in major tax savings.You may also be able to claim a percentage of the following expenses also. However, make sure to verify that they are deductible with an Accountant, Tax Consultant and/or with your local tax office.• Mortgage• Rent• Telephone• Electricity• Internet• Home insuranceApart from the above expenses, you may also be able to deduct these additional indirect expenses incurred with regard to your business:• Meals and entertainment for business related reasons• Advertising Costs• Business tools like computer, printer and paperIRS Restrictions regarding these deductions:To deduct expenses related to business you need to meet the following requirements.• The business space should be used exclusively for the principal business activities.• The space should be exclusive place where you meet your clients for business purposes. • The space should be used for your personal use for doing normal daily business activities (i.e. phone calls, bookwork and etc.)Home based businesses are great tax shelters. Though the expenses you incur in your home based business are tax deductible, the tax law varies from Country to Country and State to State. Therefore, you’ll need to find out from your local jurisdiction about the deductions which can you can legally claim for your specific business.

Barriers to International Business

Firms desiring to enter international business face several obstacles; some are much more severe than others. The most common barriers to effective business are cultural, social, and political barriers, and tariffs and trade restrictions.

The first one to effective business is the cultural and social barriers. A nation’s culture and social forces can restrict international business activities. Culture consists of a country’s general concepts and values and tangible items such as food, clothing, and building. Social forces include family, education, religion and customs. Selling products from one country to another is sometimes difficult when the cultures of the two countries differ significantly. For example, when McDonald’s opened its first restaurant in Rome, it was met with protest. The people of Rome objected to the smell of hamburgers frying. McDonald’s overcame this objection by changing the exhaust system of the restaurant.

The second barrier is the social forces that can create obstacles to international trade. In some countries, purchasing items as basic as food and clothing can be influenced by religion. In many nations, individuals do not have the same choices in food, clothing, and health care.

The third one is political barriers. The political climate of a country can have a major impact on international business. Nations experiencing intense political unrest may change their attitude toward foreign firms at any time; this instability creates an unfavorable atmosphere for international trade.

The last one is the tariffs and trade restrictions. Tariffs and trade restrictions are also barriers to international business. A nation can restrict trade through import tariffs, quotas and embargoes, and exchanges controls.

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Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.